Your next luxury guest might never book.
Tuesday 3 November 2026 | 1:00–2:15 PM GMT
The Guests You Never Hear From
Your guest satisfaction scores tell you about the people who stayed. But what about those who considered booking and quietly went elsewhere?
Unclear accessibility information, overlooked communication needs and uncertainty about the guest experience can all influence booking decisions.
The Purple Tuesday Edit helps you recognise these potential commercial blind spots and identify where a more inclusive approach could create new opportunities.
01 · Spot the missed opportunitiesExplore where barriers in the enquiry and booking journey may be affecting customer confidence and purchasing decisions.
02 · Understand the commercial valueExamine the Purple Pound and the relationship between inclusive experiences, reputation, loyalty and bookings.
03 · Map your guest journeyUse your guided Inclusion Opportunity Map to identify three areas where your business could improve.
04 · Leave with a clear directionCreate three practical priorities for the next 30 days, with an opportunity to ask questions during the live Q&A.
75 minutes that could change how you see your guest journey.
This isn't another accessibility awareness webinar.
It's a focused commercial strategy session designed to help luxury hospitality leaders spot missed booking opportunities and decide what to do next.
You'll leave with:
• A clearer understanding of the commercial opportunity of inclusive luxury.
• Insight into five important stages of the guest journey.
• Your own Inclusion Opportunity Map.
• Three practical priorities for the next 30 days.
• Answers to your questions during a live Q&A.
One session. A fresh commercial perspective. A practical starting point.
Trusted by hospitality professionals
“Elaine led an introduction to disability inclusion workshop for our team at Turtle Bay… invaluable insights derived from her lived experience… truly transformative…”
Meet your host: Elaine Hughes
Founder, Inclusive Hospitality Company | Accessible Luxury & Disability Inclusion Strategist | Purple Tuesday Ambassador
Elaine Hughes is challenging how the luxury hospitality industry thinks about accessibility, inclusion and commercial opportunity.
As a Black disabled entrepreneur living with Spastic Quadriplegic Cerebral Palsy, Elaine brings both lived experience and strategic insight to conversations about exceptional guest experiences.
Through Inclusive Hospitality Company and The Inclusive Wedding Company, she helps businesses look beyond minimum compliance and examine the barriers that can affect customer confidence, booking decisions and loyalty.
Her work challenges a fundamental assumption: that accessibility is something additional to luxury, rather than an essential part of delivering it.
Expect fresh perspectives, commercially relevant conversations and practical insight you can take back to your business.
Before you reserve your place
A few things you may be wondering about The Purple Tuesday Edit. This is a focused commercial strategy session for luxury hospitality leaders, designed to give you a fresh perspective and practical next steps, without overwhelming you with another lengthy training programme.
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Absolutely. Accessibility goes beyond physical facilities. We'll explore communication, booking confidence, guest expectations and opportunities your existing processes may overlook.
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No. We will use the Inclusion Opportunity Map to explore your guest journey and identify three priorities. Bespoke assessments and implementation support are available separately.
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A completed Inclusion Opportunity Map, three priorities for the next 30 days and a clearer understanding of where inclusion and commercial opportunity intersect.
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Yes. Each ticket covers one attendee, so colleagues can purchase additional places.
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Yes. Although we'll reference the UK Purple Pound, the principles of inclusive guest experiences apply internationally.
Your next guest could be closer than you think.
The question is whether your business is making it easy for them to choose you.
The Purple Tuesday Edit: The Untapped Wealth of Inclusive Luxury
Tuesday 3 November 2026
1:00–2:15 PM GMT | Live online
Early bird: £99
Standard admission: £149
Your ticket includes the live executive session, Inclusion Opportunity Map, 30-day action priorities and strategic Q&A.
One session. Three priorities. A fresh commercial perspective.